As derby players, we love to see our sport featured on the news or in magazines. Every league should be prepared for interviews and the differences between television and print.
Television interviews are very visual. Yes, what you say is important, but viewers pass judgment more quickly on how you look rather than how you sound. (You have no idea how many phone calls I’ve taken and emails I’ve read from people upset about an anchor’s new haircut.) In newspaper and magazine interviews, how you sound will outweigh how you look. With those points in mind, here are some ways your league can be prepared for both.
- Decide on proper dress.
- Studio interview: If for instance, your league is focused on serious athleticism and playing tournaments, it may not be a good idea to show up to a television interview in a tutu. I’m not bashing tutus. They have their place. That place is not in serious interviews, though. I would recommend wearing your jersey and athletic pants or shorts.
- Taped television interview: Someone is coming to practice to do a story on your league. At the very least, I would recommend having everyone wear shirts with the league’s logo, but jerseys look best.
- Print interviews: It depends on if a photographer will be present. If a photographer will be coming to practice, refer to the in-studio interview example. No photographer? Wear whatever you like.
2. Know ALL the details. If you’re promoting a bout, make sure you know the time it starts, where tickets can be purchased and how much they cost. Know if a charity is benefiting from the proceeds or if there will be special activities for children. If you’re worried about remembering all of that, keep a cheat sheet handy.
3. Speak in complete sentences. Giving one word answers doesn’t give the reader or viewer much information. Your words should tell the story.
4. Watch your posture. Standing or sitting up straight implies confidence.
5. Be prepared for stupid questions. I know we’re all sick of being asked if there’s a ball or if we punch each other, but you will get asked those questions. Instead of rolling your eyes, think of a quick and clever answer. Follow it up with examples of what the sport is like now. Recently, I gave an interview for my league where the reporter refered to derby as violent. While answering his question, I pointed out that it isn’t a violent sport, but a contact sport.
6. Offer your own video and pictures. This applies to all three kinds of interviews. Ask if the reporter would like to use bout pictures or video. Make sure you have the rights from the photographer and that the photographer is credited.
7. Makeup. Many television stations use high definition cameras. This means you’ll look like you do in person. While anchors and reporters panic at the realization someone will notice a scar or wrinkle, I can’t imagine this being a problem for most derby players since we’re used to people seeing us sweaty and shiny. If you’re still worried, slap on a little extra makeup. I am the palest Floridian you will ever meet. If I have to be in front of the camera, I use more blush and eye makeup to avoid looking like Sean Patrick Flanery in “Powder.”
8. Don’t be afraid to say “no.” A reporter says she wants to do a story on your league, but you aren’t comfortable with the story idea. It’s okay to say no. Free publicity is appreciated, but ultimately it’s up to the league to decide how it wants to be publicly perceived.
I wrote this for Lead Jammer Magazine ages ago as a guide to help other leagues with PR. Obviously, not every little thing will work for your league, but I hope it gives you a start.